Forget Russell Crowe and NFL stars - could Bluey be the NRL’s secret weapon to help crack the American market?
This week, the NRL released its first ads for the upcoming season about its Las Vegas season opener as the competition gears up for its second appearance in Sin City.Similar to the ads from last season, the ad showed off the best of what the sport is selling itself as the perfect offseason fix for NFL fans this time involving NFL legend Rob Gronkowski as a “rugby league expert” to help spark interest in the event.The use of NFL players like Gronkowski who are familiar to the American public cert...